Heather Purdy

Teaching Experience

Des Moines Area Community College

Program Chair, Graphic Design / Jan 2020 - Current
Adjunct Instructor / Aug 2007 - Dec 2017
Freshman and sophomore level courses in design at the Ankeny Campus of Des Moines Area Community College. Classes included design principles, communication design, photoshop and composition.

Iowa State University

Lecturer, Graphic Design / Aug 2018 - Dec 2019
Teaching/Research Assistant / Aug 2014 - Dec 2016
Instructed sophomore courses in foundations of graphic design, digital media, and motion graphics. My students worked in software programs including InDesign, Illustrator, Photoshop, After Effects, Premiere Pro and Cinema4D. Research assistant duties entailed various responsibilities from social media management for the graphic design department to assisting current professional research.

Tulane University

Instructor & Faculty Fellow / Aug 2001 - May 2007
Freshman and sophomore level courses in foundations, graphic design, digital media, and motion graphics. Served as a Faculty Fellow and worked with faculty members from different departments to address curriculum and technology needs within the College of Continued Studies.

Professional Experience

My experience in user experience and design ranges in disciplines including digital, environmental graphics, and print. Portfolio available upon request.

Hy-Vee Innovation Center (HST) / Source Allies

UX/UI Designer / Jan 2018 - Aug 2018
Member of agile team focused on designing great user experiences, working with various internal teams to define product requirements. Implementing solutions using languages such as HTML, CSS and JavaScript through collaboration with developers to assure proper implementation of interface designs. Providing user research through usability testing. Balancing legacy systems and new digital products while maintaining a consistent user experience of Hy-Vee.com brand of websites and apps.

Source Allies

UX/UI Designer & Scrum Master /Aug 2017 - Dec 2018
Various clients, including a private agriculture enterprise needed to replace a legacy system for inventory management. The projects utilized lean UX/agile approach.

OPN Architects

Creative Marketing Strategist / Jan 2008 - Dec 2013
Managed development projects from inception to completion in accordance with brand. Designed and wrote proposals, qualifications, and presentations for prospective clients. Produced and maintained a firm–wide database of digital and printed work.

Beau Rivage Casino & Resort

Art Director / Jun 2006 - Jul 2007
Managed three designers, a copywriter and two production artists for property with over 750 hotel rooms, 9 retail stores and 8 restaurants. Coordinated and directed photo/video shoots for casino and separate golf course. In 2007, we won 22 Gold and Silver Addy Awards for our work to rebrand the casino.

Sun Herald Newspaper

National Accounts Graphic Designer / May 1999 – Jul 2006
Pulitzer Prize for Public Service award committee member. The Sun Herald was bestowed the award for coverage of Hurricane Katrina in 2006. Designed, produced and published advertising for daily newspaper and subsidiary publications.


Masters of Fine Arts – Iowa State University - May 2017

The MFA is a terminal degree in the discipline of graphic design, focusing on wholistic design methodologies and educational pedogogy. As a graduate, I honed my skills in communication, problem solving, and the use of visual language at the intersecion of interaction.

Bachelors of Fine Art – William Carey University - Aug 1998

With a split concentration in graphic design and painting, I understand the complicated overlap between fine art and graphic design. While art asks questions, design offers to provide solutions.


"Heather is outstanding. She was wonderful to have on the staff, took great interest in the students, was always prepared and conducted her classes with extreme professionalism. Due to Heather's encouragement and inspiration many of her students have successful careers in graphic design. Heather will be a valuable asset in any educational environment."

John Olson - Former Dean at Tulane University's Mississippi Campus

"I worked as Heather’s direct manager at OPN Architects during a time of tremendous growth and change. We collaboratively reigned in the brand, revised all the materials, transitioned from Microsoft to Adobe workflows, and reinvented the firm’s presentation and proposal materials. During the 3 years together we won over $2 billion in work and radically changed OPN Architects in Des Moines and Cedar Rapids.

I was able to assign Heather work with certainty that she would execute with quality exceeding my own. We operated as a team with full autonomy in our roles and at our respective locations. Working with Heather was fun, creative, and incredibly productive. She exemplified collaboration, leadership and a deep work ethic."

Brian Gunning - Former Marketing Director, OPN Architects

"Heather Purdy was a former employee I managed while at Beau Rivage Casino and Resort in Biloxi, Mississippi. She led the team of graphic designers, production artists and a copywriter in the advertising department.

I believe one of Heather's strengths is her dedication to continuing to learn about the process of the business and how design can facilitate those needs. An example of that was a photo and video shoot that Heather was involved with at the Beau Rivage. She was instrumental in facilitating communications between an outside agency and the casino's thirteen department heads of the property. (To give you an understanding of what that entailed, the casino has over 750 hotel rooms, 9 retail stores and 8 restaurants; and the casino is open 24 hours.) Heather's understanding of the materials that would be needed for advertising and marketing design was crucial to the project's success."

Brian Bork - Former Executive Marketing Director, Beau Rivage Casino and Resort